• Strategic brand consulting
• Brand building: creation of brand benefit, brand identity, brand positioning, name, and slogan
• Brand rollout
• Brand management

I have more than twenty years of experience advising companies and organizations that offer complex services and products. In this time I have created, positioned, and managed corporate brands, fine-tuning communication strategies to perfectly suit my clients’ business objectives.

I developed a model aimed at giving clients without marketing experience an overall view of the issues concerning corporate branding. The model considers and guides the interaction of the many stages (analysis, design, implementation, management) and dimensions (customers, company, competitors) of the process.